We are OnTheLevel Productions

We are an interdisciplinary team composed of urban artists, mentors, and youth workers with over 20 years of collective experience using street art as a means of expression and connection with children, young people and groups at risk of exclusion, as well as corporate teams. We develop artistic projects and activities that promote personal and emotional development, social and group cohesion, and awareness of our ability to transform our environment.

Our experience in social inclusion provides us with a unique perspective to create innovative educational and creative opportunities. We use urban art as a catalyst for urban regeneration, social awareness, inclusion, team-building, and conscious development of corporate teams. Additionally, we offer responsible graffiti workshops for young people in educational and social centres.

Our team

We introduce you to our main team who, together with our roster of artists and mentors, make up OnTheLevel Productions:

Andrés, director en Alma Urbana

Andrés R. Mercader

The creative process, coordination, and execution of workshops and team-building sessions are led by Andrés, a coach and urban artist with over 20 years of experience facilitating workshops and experiences in both the United Kingdom and Spain. He also teaches at various business schools and mentors several start-ups.

Andrea, psicóloga en Alma Urbana

Andrea Churba

Andrea is responsible for the design and coordination of training, coaching, and corporate cultural change projects. A psychologist and creator of the Business Therapy model, she focuses on the growth and transformation of individuals and organizational cultures. Andrea is also the author of several books on these topics and a TEDx speaker.

Wayne, coordinador de proyectos, mentor y artista urbano en Alma Urbana

Wayne Baxter

Wayne looks after the delivery of the sessions and workshops with young people. An urban artist and mentor with over 30 years of experience as a social worker, he specializes in engaging with young people and adolescents at risk of exclusion. Passionate about graffiti, Wayne is a pioneer in using this medium as a means of connecting with young people.

Our core values

We strongly believe in the expansive power of urban art to foster personal and emotional development.

Creativity

Driving imagination and innovation through artistic expression. We believe in the power of creativity to inspire personal and collective growth and development.

Collaboration

Emphasizing teamwork, inclusion and synergy, we value collaboration as essential to achieving personal and collective success, both in education and business.

Community

By building bonds and strengthening the collective through personal advancement, we seek the well-being of communities through art, empowerment, and shared experiences.

Let’s plan the best workshop for your group

Unleash all the creative potential of your team or group by facilitating a unique and transformative experience through our conscious urban art workshops and sessions.